Effective from 26 November 2018, Splay One becomes one of two official resellers of YouTube’s entire ad inventory. The deal means that we can help even more advertisers with higher demand for large commercial breath and volume. The offering, called YouTube Reach, will reach all Swedish YouTube users and contains the total volume of all Swedish YouTube viewing time.
“Our focus on quality and advertiser-friendly content has created a large demand on our own ad inventory on YouTube, making it almost completely sold out. Through the cooperation with Google we get access to their entire ads inventory and will therefore be able to offer more advertisers the possibility to work with us “, says Vigor Sörman, CEO at Splay One.