Together with sporting goods retailer Intersport, we have created the biggest football vertical in the Nordics – Fotbollstuben. In almost 3 years we have built a YouTube channel that reaches more than 100 000 subscribers and has over 34 000 000 views all together. Since its launch, Fotbollstuben has won many awards for its innovative way of communicating with the digital natives.
The channel offers a great solution for brands within sports and football wanting to reach a younger and more hard-to-get audience. Today, we see global sport brands like Adidas being a part of Fotbollstuben with bespoke-produced episodes. In the future we also welcome ad-buying.