Our own Splay Channels are our local entertainment platforms on YouTube. The first channel launched in Sweden in 2013 and has today grown to be present with local versions in all four markets in which Splay One operates. These channels – The Splay Platform – is Splay One’s consumer brand where we focus on producing content for a modern digital audience, that means that the Splay channels’ productions are distributed in the new media channels; YouTube, Facebook Watch and IGTV. Today, 70% of the content on our Splay Channels is branded content.
With consumers becoming increasingly tired of traditional advertisements, the Splay Channel is the perfect platform for you as an advertiser to buy exclusive channel packages or branded series to make sure your content is watched and not skipped.